Was expecting to see various types fraud that google profits from, instead it seems to be focused mainly on "(business) identity theft via google maps" - right?

Was expecting to see various types fraud that google profits from, instead it seems to be focused mainly on "(business) identity theft via google maps" - right? Thought for sure there would be info about things like taking ads for "flashplayer" that installed malware, things like taking money for ads for "walmart" searches instead of just listed the organic result, because there is implied threat of NOT listing walmart at the top due to competitor ads or "gamed" search results. Enabling places like grubhub and others to take over search results for restaurants / small businesses and brands in the search results. Censoring organic results, yet allowing paid listings to insert themselves within. I'm sure there are many more forms of fraud that could be brought up that are mainly possible with google. Basically looking for more perspective given the title, I think the title could of been less broad given the article's info.