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That's $35 per acquired user, not per CD. So if you figure that the cds cost a buck to make and ship, they acquired one user for every 35 CDs shipped. That seem
by zck 16y ago
That's $35 per acquired user, not per CD. So if you figure that the cds cost a buck to make and ship, they acquired one user for every 35 CDs shipped. That seems high, considering how many I had lying around.
- tzs 16y agoThe fact that some businesses will pay $35 per acquired user also explains how some of those "free iPod" and similar offers worked. A typical one would require you to essentially get 5 people to sign up for their clients in order to earn your free iPod. If their clients were paying $35 per signup, that is $175 for the "free iPod" company for every iPod they have to give out, so the iPods aren't costing them net anywhere near as much as many would think at first. Also, it turns out it is a lot harder than people think to find 5 friends or coworkers that you can convince to sign up for one of the offers. The company still gets its $35 for each of the signups, without having to cough up an iPod.