"High-volume users (think: Microsoft Corp.’s Bing) should pay Google nominal fees set by regulators. That gives Google another incentive for maintaining a super

"High-volume users (think: Microsoft Corp.’s Bing) should pay Google nominal fees set by regulators. That gives Google another incentive for maintaining a superior index." How do these nominal fees hold a candle to the advertising dollars they rake in? Their dominance in advertising fuels their R&D to keep their algorithms superior. They have to maintain their superiority to fuel to keep the advertising dollars flowing. If suddenly anyone can offer Google results then a lot of that ad money dries up. Then the R&D money dries up.