I recently rejigged some of unlikekinds.com for performance and accessibility and climbed up Google fairly significantly, pretty much overnight. I can only ima

I recently rejigged some of unlikekinds.com for performance and accessibility and climbed up Google fairly significantly, pretty much overnight. I can only imagine The Verge would be pulling in a lot more traffic and ad dollars if they did the same. But then, maybe the effect of all the links to the site completely outweighs any negative effect from slowness. That said, if the site is really experienced that slowly, it might be that a high proportion of users give up before a page loads.