A lot of IKEA's products are highly modular and you have to buy the individual parts to create a full product. Their pricing strategy is to set base products re

A lot of IKEA's products are highly modular and you have to buy the individual parts to create a full product. Their pricing strategy is to set base products relatively cheaply, but the have higher markups on additional accessories for customization. This does create design challenges that other furniture stores don't have to deal with.