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>A search engine is not life or death. Google doesn’t stop anyone from creating a website and reaching consumers other ways. As someone outside of the tech bub
by Loughla 7y ago
>A search engine is not life or death. Google doesn’t stop anyone from creating a website and reaching consumers other ways.
As someone outside of the tech bubble, this statement always confuses me. I see it once a week or so on this site. Someone will say 'well, company x is doing y, what's to stop you from just disrupting them and working around?"
Because people get their information in consistent, and predictable ways. And one of those main ways is to search for it using a popular website, so popular it's literally called 'googling' something.
If you are an unknown, a search engine is literally life and death for your company, from what I can tell.
Again, I'm outside the tech sphere, so maybe I'm just ignorant. But I don't think so.
- scarface74 7y agoIts not about “disrupting” anyone. There are other forms of advertising than Google - there is Facebook, Amazon, commercials on TV, guerrilla marketing, getting “1000 true fans” and let your product spread organically, etc. if you are completely dependent on Google you are just one algorithm change from becoming invisible and you may need to rethink your business plan. It's kind of silly to start a business with your only method customer acquisition is depending on Google. I’ve worked for B2B companies that actually had a sales team.