Bingo. "Yo dawg, I heard you're thinking of a new way to make money...so I wrote a book about thinking of a new way to make money so you can think about a new

Bingo. "Yo dawg, I heard you're thinking of a new way to make money...so I wrote a book about thinking of a new way to make money so you can think about a new way to make money while I make money from you thinking about my new way to think about making money."