4 ms·

Not ridicilous at all. Same tactics have worked for many multi-national companies after huge screwups and it worked. Just a few examples: https://www.businessi

• tonyjstark 7y ago
  United Fruits comes to mind, what a lovely company...
  • djsumdog 7y ago
    The mercenary cough I mean security company Blackwater rebranded as well. The School of the Americas (which is a US State Sponsored terrorist training organization for South and Central America) was rebranded to "Western Hemisphere Institute for Security Cooperation"
• ageofwant 7y ago
  Not surprising that you are being down-voted for stating the obvious. Boeing exhibits all the schizophrenic behaviour we come to expect from business as it stands in this age. And they will continue to do so as long as it maximises shareholder value, which is the only reason they exist. Sure, corp-cucks will blab on about social license and the like, but look at how the market judged them: A $100 drop from $450 to $350, and that's it. Two planes drop from the sky, killing ~350 people, subsequent investigations reveals Boeing fired their skilled engineers and to this day have not fixed their software. The share price barely moves. Why the fuck should they change anything ?