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> The search business would also be free to auction ad space to other providers. Doesn't that make them an ad business?
by epicide 7y ago
> The search business would also be free to auction ad space to other providers.
Doesn't that make them an ad business?
- ailideex 7y agoI agree, to me it seems like that really does not change anything except it mandates one more middle man.
- GordonS 7y agoYep, it just makes what likely already operates as an "internal" customer an "external" one. Not really sure how it helps with competition?
- iainmerrick 7y agoThat’s exactly the point, to make that internal customer external, and make any special access or APIs they have available to competitors on an equal footing.
- echelon 7y agoIt makes them like the New York Times, which sells ad real estate. It's a much different business.
- ailideex 7y agoIs that not what google's ad business does already? Not sure where the difference is actually. Basically the request seems to be: Pre Split: - Company A - provides: search - sells: ad space Post Split: - Company A - provides: search - sells: ad space - Company B - (re-)sells: ad space Seems like this solves nothing and can be repeated ad infinitum. There are many companies which already does what Company B does - what exactly will this fix?
- iainmerrick 7y agoHere’s a question that may clarify: who runs the ad auction? If post-split that’s company B, I’d argue that is a genuinely new structure with some different properties. Company A would still have an ads team to manage the integration, but they would explicitly outsource ad selection to (potentially) multiple partner companies.