I kinda disagree. 15 years ago you could generally type anything and expect the first search result to be the legitimate one. Now you have to dig through the li

I kinda disagree. 15 years ago you could generally type anything and expect the first search result to be the legitimate one. Now you have to dig through the list of SEO optimized scams (or at least dubious websites). Albeit it improved somewhat over the last couple of years. Example: if you type "broadway shows phantom of the opera", the first non-ad link redirect to www.broadway.com. But www.broadway.com doesn't do anything: they just buy tickets from the legitimate website (www.telecharge.com in that case) with an extra ~$30 fee per ticket tackled on top. I won't go as far as to claim that Google is ok with it because broadway.com must spend tons of money on ads, and not telecharge.com... but I'm suspicious. Counter example: "green card lottery" now points to the official us gov websites, while few years ago it was scams after scams all the way down.