I think this ties nicely into the recent discussion about usability testing: https://news.ycombinator.com/item?id=20435669 https://news.ycombinator.com/item?id

I think this ties nicely into the recent discussion about usability testing: https://news.ycombinator.com/item?id=20435669 https://news.ycombinator.com/item?id=20435669 Many of these problems could be identified by simple corridor testing of the whole purchasing life cycle. It’s not glamorous, but grabbing a few ordinary people and asking them to run through a workflow will identify pain points like this. Getting the low hanging fruit here would make the experience vastly better than most online stores.