3 ms·

Ye and anyway you could return x10 worse results than Google's current results and still become the new dominant search engine if you've got infinite $B a year

by eaenki 7y ago

Ye and anyway you could return x10 worse results than Google's current results and still become the new dominant search engine if you've got infinite $B a year to outbid Google to be the default on browsers and operating systems and a big salesforce to onboard the advertisers. Man this is the exact playbook they used to become the search engine in the first place. They literally were Yahoo's search bar at some point two decades ago.

toast0 7y ago
Microsoft has infinite money, pays users with rewards directly, and has barely gotten any marketshare with Bing. In order to compete, you would need good results and good performance for your organic results and your ad program in addition to a huge budget for traffic aquisition and patience and ability to execute on strategy consistently over multiple years. Also, keep in mind that people will judge based on perceived quality, not objective quality. Simply being shown as a Google result increases the perceived quality for most results -- in order to be seen as equal, the competitor will need to have consistently better results.
- eaenki 7y ago
  As you can clearly see for yourself, Microsoft is not as interested in acquiring market share for Bing. Not as much as to outbid Google's contracts with Firefox and Apple to be the default. Bing is clearly a second thought for Microsoft even tho it's big. That's probably because they wouldn't get the same bang for their buck anyway. They have far less advertisers on board. Anyway, according to Microsoft, they own 33% of the US market. That is quite the market share. Especially once you consider it has mostly been acquired thru sneaky toolbar installations and IE.
  - gscott 7y ago
    Microsoft is solving their biggest problem by switching IE to Chromium. Right now everyone uses IE to download Firefox or Chrome. But now that IE will be Chrome they are hoping that enough people will not switch their browser and will start using the defaults (bing, outlook, etc). It's genius. In the past IE had the dominate browser it is not impossible that they can claw back some of that market share.

by eaenki 7y ago

toast0 7y ago

Microsoft has infinite money, pays users with rewards directly, and has barely gotten any marketshare with Bing. In order to compete, you would need good results and good performance for your organic results and your ad program in addition to a huge budget for traffic aquisition and patience and ability to execute on strategy consistently over multiple years. Also, keep in mind that people will judge based on perceived quality, not objective quality. Simply being shown as a Google result increases the perceived quality for most results -- in order to be seen as equal, the competitor will need to have consistently better results.

eaenki 7y ago
As you can clearly see for yourself, Microsoft is not as interested in acquiring market share for Bing. Not as much as to outbid Google's contracts with Firefox and Apple to be the default. Bing is clearly a second thought for Microsoft even tho it's big. That's probably because they wouldn't get the same bang for their buck anyway. They have far less advertisers on board. Anyway, according to Microsoft, they own 33% of the US market. That is quite the market share. Especially once you consider it has mostly been acquired thru sneaky toolbar installations and IE.
- gscott 7y ago
  Microsoft is solving their biggest problem by switching IE to Chromium. Right now everyone uses IE to download Firefox or Chrome. But now that IE will be Chrome they are hoping that enough people will not switch their browser and will start using the defaults (bing, outlook, etc). It's genius. In the past IE had the dominate browser it is not impossible that they can claw back some of that market share.