I suppose this speaks to Apple's need for secrecy too, stealth and secrecy mostly seem overrated but if you're going to disrupt a huge market, they can be prett

I suppose this speaks to Apple's need for secrecy too, stealth and secrecy mostly seem overrated but if you're going to disrupt a huge market, they can be pretty powerful in making entrenched competitors believe that certain things are impossible. This happens all the time, established competitors become complacent and lose the intense focus that made them successful in the first place. Apple and Netflix are two companies that are admirable in this sense. And perhaps it is because they're (supposedly) ruthless about hiring and firing.