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Every case is different. Rule of thumb is that additional fields will reduce your conversion rate and if retention is an ancillary goal then you should keep it
by aresant 16y ago
Every case is different.
Rule of thumb is that additional fields will reduce your conversion rate and if retention is an ancillary goal then you should keep it as short as possible.
However data has shown that adding an additional checkbox can INCREASE user participation:
http://conversionvoodoo.com/blog/2010/07/11-conversion-rate-increase-with-a-%E2%80%9Ccommitment-checkbox%E2%80%9D/ http://conversionvoodoo.com/blog/2010/07/11-conversion-rate-...
So more important than a general question or attempting to guess, is developing a testing process that allows you to A/B test for appropriate metrics.
- thewordpainter 16y agoi'd love to know if there's research that's been done on how each additional field reduces conversion? thanks for passing along the related link. don't doubt checkbox can be useful in certain situations. A/B testing could surely help, but this is one of those you want to get right off the bat because it's tough to recover the information that you don't collect upon signup (integrating a linkedin % complete is the best example i've seen of enticing users to add more)