> the skeuomorphism fad It was a 'fad', not a failure. It's also not even clear what Ive had to do with that, seeing as Software Design was under Forstall and

> the skeuomorphism fad It was a 'fad', not a failure. It's also not even clear what Ive had to do with that, seeing as Software Design was under Forstall and it wasn't until the iOS 7 redesign that software design came under Ive's control. _That_ design was arguably a failure though.