The article contains here-say mixed with facts about how bad Apple’s design process. It’s worth pointing out that while there have been some failures there have

The article contains here-say mixed with facts about how bad Apple’s design process. It’s worth pointing out that while there have been some failures there have been some beautiful successes too. I love how the author blames the design team for complicating the touch wheel in one design, who knows if this is true it just fits with the narrative that is trying to be told. My guess is that all of this is a lot more complicated than the author thinks and the road to simplicity is a very difficult one that has changed our technical devices for the better (overall). We’d still have plastic phones with “ergonomic” slide out keyboards if it was up to the author.