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"That vague hostility towards humans keeps peeping through." A story recounted here last year [0]: During the development of the first iPhone, Ive and his tea

• thomasjudge 7y ago
  This. As CEO, one of Steve’s key functions was to serve as chief product officer. Design is an element of great products, and at Apple it has been a key element and key differentiator. As has been oft-noted, Tim is in no way a product person, and so without Steve we have seen design imperatives (thinness) unchecked
  • idlewords 7y ago
    Jobs had plenty of design failures on his conscience, like the G3 cube, the skeuomorphism fad, and the hockey puck mouse. We should not pretend the guy had irreplaceable design sense.
    • sjwright 7y ago
      The misses are noteworthy for their relative rarity. The G3 cube was a good idea but was overpriced, as it was inferior to the regular G4 in every aspect other than size. It was priced to be a 2000’s-era executive desk ornament, a relatively tiny market segment. A few years later a substantially similar product was released to massive success—the Mac mini. The puck mouse was stupid, but it wasn’t as bad as people made it out to be. It was eminently useable once you got used to it. Jobs’ biggest design failure has always been his refusal to acknowledge the importance of cable strain relief. Also the third generation iPod. Yeesh.
      • PunksATawnyFill 7y ago
        The follow-up to the puck mouse sucked just as much, because its entire body was the button... meaning you couldn't pick the mouse up while holding the button, to continue a long drag operation. Then the asinine "Magic Mouse," which somehow expected you to hold the mouse in position and then swipe across its surface horizontally with several fingers... Not to mention media-centric phones without headphone jacks. Remember how services like Apple Music are supposed to be the company's future? Hey, let's make it HARDER for users to consume those services, by removing the audio output and battery life! COURAGE!
        • sjwright 7y ago
          I'd go further and say Apple hasn't made a single good mouse this millennium. But their trackpad is the best in the entire industry. I've switched to the Magic Trackpad on my desktop and it's been brilliant. Not missing the grip-and-push mouse at all. The Razer Deathadder is back in the drawer and I'm very happy. As for the headphone jack, if you think it was a stupid idea to remove it, you should save your vitriol for the "idiots" who copied Apple. Surely it's worse to take what you'd class as an obviously stupid idea and blindly copy it like a brain-dead zombie. At least what Apple did showed actual courage. And yes, I'm using that word entirely un-ironically. I personally think it was courage and they've been proven correct by the rest of the industry. (Personally I'm glad they got rid of the headphone jack because it prompted me to get a pair of Bose QC35 headphones. Absolutely brilliant. Best headphones I've ever owned, and I've owned some high end ones. Meh. I'll leave the "good sound" at home thanks—when I'm out and about I care far more about blocking out the distractions than maximal audiophool wankery.)
      • idlewords 7y ago
        The G3 cube would power off if you put a sheet of paper on it.
        • sjwright 7y ago
          I'm sure plenty of devices would fail if you block their entire cooling channel. Yes, it was a flawed design in many ways, but it wasn't far off the mark. The Mac mini proved that.
    • meddlepal 7y ago
      It's not that Jobs had irreplaceable design sense that makes Job's very hard to replace, but his ability to check egos and call out a bad design when he spotted it. Everything I read makes it seem like Jony Ive is full of himself. Jobs was the only one that could tell him that.
      • tsss 7y ago
        He was probably the only person there with an even bigger ego than Ive.
        • coldtea 7y ago
          He had an ego proportional to his accomplishments. People who call him on that have a personal ego disproportional to their accomplishments.
    • scarface74 7y ago
      Skeuomorphism wasn’t a failure. The iPhone and the touch interface were new to the market. Making the interface look familiar was important at the time even though it went too far. The iPhone did well from iOS 1 - iOS 6 and I don’t remember too many complaints until iOS 6.
      • PunksATawnyFill 7y ago
        Exactly. GUIs are supposed to look like things: buttons and displays, because the state of those things is immediately understood. Simple beveling and shadowing on a rectangle can tell you if the button is on or off. No one is calling for it to have a "brushed-metal" finish or dust motes on it. Ive's (and others') asinine "flat" look tells you nothing. Buttons masquerade as plain text, and colored boxes next to each other are supposed to tell you which one (out of two) is active. Apple's childish and ridiculous "skeuomorphism" wasn't just over the top and cheesy; it was just plain INCORRECT. They had controls designed to look like the paint on the felt surface of a blackjack table. WTF? You don't interact with the paint on a blackjack table in real life, so why the hell would I expect to do so in a program? iTunes had a similarly defective UI: The "LCD" panel at the top (which was even depicted as having a sheen over it, to represent a glass cover) had controls in it you could click on. Again, WTF? You can't poke at the sealed LCD display on a tape deck, so... this is laughably stupid. Yet year after year, very few decry the fallacy of reacting to plain old bad UI with even worse: the failure and design dereliction that is "flat" UI.
      • amayne 7y ago
        This. People forget how new touch was to a generation coming from the mouse, windows and scroll wheels.
      • kerng 7y ago
        Ipaq had touch 3-4 years before iPhone came out. Obviously not as slick. People seem to always forget that the iPhone was just an evolution not some kind of magically unexpected or unanticipated device.
        • darkpuma 7y ago
    • anbop 7y ago
      Ultimately, a hit is worth 100 misses and he had 7 colossal hits in his career (Apple II / Mac / NextOS / MacBook / iPod / iPhone / iPad)
      • TickleSteve 7y ago
        Apple II was not Ive, it was Frog Design. NeXTStep was Steve Jobs, not Ive who was at Apple at that point in time IIRC. https://en.wikipedia.org/wiki/Snow_White_design_language https://en.wikipedia.org/wiki/Snow_White_design_language
        • olivil 7y ago
          Pretty sure the previous comment was talking about Jobs and not Ive.
      • scarface74 7y ago
        I would add two more the iTunes music store and physical apple stores. The iTunes Music Store not only helped sell the iPod, it was the reason they were able to stand up the App Store so fast. They already had the infrastructure and millions of credit cards on file. The Apple Stores gave them a direct relationship with customers that meant they weren’t completely beholden to retailers and ttet didn’t have to compete for shelf space. Everyone at the Apple Store knew Apple products.
    • madeofpalk 7y ago
      > the skeuomorphism fad It was a 'fad', not a failure. It's also not even clear what Ive had to do with that, seeing as Software Design was under Forstall and it wasn't until the iOS 7 redesign that software design came under Ive's control. _That_ design was arguably a failure though.
    • machinecoffee 7y ago
      What is this G3 Cube? G4 Cube (https://en.wikipedia.org/wiki/Power_Mac_G4_Cube https://en.wikipedia.org/wiki/Power_Mac_G4_Cube) Alas the speakers that came with it have a custom USB wiring, so they can't be used on any other computer. Otherwise it was an excellent machine - just a bit under powered. But really easy to upgrade - just lift it out of the enclosure via the click-out handle and the whole machine was available to upgrade RAM and install a wireless card (when that was a novel thing...). Design was nice, fits on a desktop and was mostly silent except for the HD. Jobs' love of the Cube shape can probably be traced back to NeXT : https://en.wikipedia.org/wiki/NeXTcube https://en.wikipedia.org/wiki/NeXTcube
    • ksec 7y ago
      I strongly disagree on skeuomorphism. My parents learned how to use most of those skeuomorphism apps on first sight. It was absolutely brilliant, it may not look beautiful from UI perspective, but it was the easiest way to learn how to use it. Skeuomorphism isn't just about the looks, it is about how it relate to real world object that is instantly recognisable. ----------------------- I still remember I was struck hard when I could not teach my parents how to do double click on mouse, and when to use right click on windows in the early 90s. For years computing were merely a typing machine with a Screen in front of them. And serving the web as well as email has some sort of pain involves in the process. It was bearable for them, but it certainly wasn't fun. I thought my parents were dump, but then later I realise majority of people not grown up in age of computing have similar problems. It wasn't until iPhone before everything was obvious. It was stupidly simple that you could leave it to them and they would discover how to use within minutes. Minutes, when you think back after years of using computer, from time to time they still ask when to use double click and when to use right click. Scrolling somehow become natural, something they fail to learn when using Scroll Wheels. Skeuomorphism along with Touch Screen UI brings Computing to the rest of the world. And call me old fashion, I would much like a modern take of it than the current trend of Super Flat everything UI.
  • traderjane 7y ago
    At some point even Steve Jobs may have been overwhelmed by the sheer number of products, and we don't expect the CEO to be able to provide every product with love. At some point the responsibility must fall on the design team and Jony Ives, because what is design if not the tasteful balance of factors resulting in a vision of experience, as opposed to the tunnel vision pursuit of maximizing on a metric?
    • rusk 7y ago
      > what is design if not the tasteful balance of factors resulting in a vision of experience Determining the essential functional qualities of a product, and balancing these with aesthetics. When you throw in the industrial factor as in industrial design you're also considering cost at scale. Design is not a purely visual discipline.
      • deleted 7y ago
        [deleted]
    • schnable 7y ago
      It falls on the product team.
  • jackcodes 7y ago
    I often read these critiques that Steve Jobs was the one keeping Jony Ive in check in a way that Tim Cook can’t, and even if it is true, is there no significant criticism coming from below Ive? As-in, is there really a full design team that are saying yes to Jony’s demands of an aluminium phone that is painful to hold to the point of requiring only the CEO to step in? Or does criticism from anyone below you not count any more?
    • xattt 7y ago
      There was a period of time while Steve Jobs was still alive and part of the company but had bigger things on his mind prior to his remission. We saw this with the release of the aluminum unibody MacBook. There was no product differentiation other than the FireWire port. There were probably a few products that were far enough down the pipeline that couldn't be killed when Jobs was back for a brief period of time.
    • toyg 7y ago
      Absolute dictatorship, no matter how enlightened, typically fosters a top-down culture that does not tolerate dissent. There is little doubt that Jobs was such a dictator.
• m463 7y ago
  So in talking to people who knew Jobs well, he was the great integrator. He got people to work together and ideas to work together.
• nine_k 7y ago
  The problem is that a lot of people buy for the look, so the design sells. Apple made a significant effort to cast iPhone as a fashion accessory. And once you bought it for a significant sum, the sunk cost will force you to learn and adapt, even through suffering, and look for justifications to comfort yourself and kill any doubts. To quote from memory, "Steve Jobs cared greatly about the experience of the user from the moment of walking into an Apple store and all the way until the free return period ends".
• pvg 7y ago
  The comment paraphrases the story/book excerpt much more harshly than it's originally presented. I can't find the bit about Jobs having to step in and "check Ive's worst tendencies" in there at all. Here's the quote. Jony and his team preferred the Extrudo look and gave it the most attention. They tried cases that were extruded along the X-axis, and some along the Y-axis. But problems surfaced immediately. Extrudo’s hard edges hurt the designers’ faces when they put it up to their ears. Jobs especially hated this. To make the hard edges softer, plastic end caps were added, which also helped with the radio antennas. If you read further, you'll see that there were other factors leading to the abandonment of the "Extrudo" version as well.
• w0mbat 7y ago
  Some small vestige of this remained. There is a sharp edge on the original iPhone 1 in the area of the headphone socket and you can cut your finger on it if you are not careful.
• moogly 7y ago
  They released several super uncomfortable phones with sharp edges in the iPhone 4-5(S).
  • mstolpm 7y ago
    To be honest, I prefer the "sharp" edges over the slippy rounded ones of the newer models because it gives a better grip. Your mileage may vary but I don't feel that old design uncomfortable.
    • josteink 7y ago
      Same here. I just upgraded to the iPhone XR. Super shiny, glossy and smooth. And ridiculously slippery. It can fall out of my grip when held with one hand. It can literally slide of a level surface (I have to be careful where I put it when charging). It’s amazing how many annoying things this decision to make it look shiny over functional has caused. My “sharp” iPhone SE had none of these problems.
  • ksec 7y ago
    They are certainly not Sharp as in Sharp that it hurts. And I prefer the iPhone 4 design ( Current iPad Pro Design ) then the current rounded every corner design
• thom 7y ago
  They made laptops out of plastic that went yellow and fell apart when humans touched them under Jobs' watch. They pushed out plenty of thinner machines with fundametal thermal issues under Jobs' watch. They pushed out apps daubed in rich Corinthian leather under Jobs' watch. This idea that somehow Steve Jobs was the only thing between Jony Ive and disaster has to stop. All design is hit and miss. Internal forces in large, complex organisations are always at odds with each other. There are plenty of examples of post Jobs' designs which are entirely pragmatic or just market driven, instead of being examples of someone's decadent taste.
  • dctoedt 7y ago
    Nit: ON Jobs' watch is more accurate — it's not evident (although it certainly could be true) that the cited developments occurred under Jobs's watch, i.e., that he was in fact overseeing those developments. (The term "on X's watch" derives from a naval expression: Event Y happened while X was "on watch," i.e., it happened "on X's watch," where the term watch refers to a time period.)
    • thom 7y ago
      Ta.
    • PunksATawnyFill 7y ago
      Jobs was reputed to be a micro-manager is many respects, so it's possible that he inspected all of these designs. Example: Jobs reportedly personally insisted that "90's music" be spelled that way (wrong) in the default iTunes playlists.
• ksec 7y ago
  From 2013 ( 2 years since Steve passed away ) - 2016, the Ive era. We had TouchBar Macbook Pro Trach Can Mac Pro 12"Macbook >Steve Jobs is gone, and nobody is left to fulfill his roles. I guess Jeff Williams will at least being saying No to certain things, in terms of reliability and cost. But Steves cares about the user experience more than anything else. Which is something I am not sure Jeff is any good at, but if the Apple Watch was something he has his hands on, than I have lots of faith in him. It is nice to read I am not the only one complaining about the new Apple TV Siri Remote. I much prefer the old remote, it was so simple and intuitive.