In my career I've never encountered an IT lab so your product isn't clear as to what it does/replaces. I suspect I'm not your target audience, but I feel that u

In my career I've never encountered an IT lab so your product isn't clear as to what it does/replaces. I suspect I'm not your target audience, but I feel that under all buzzwords there are real problems shared across businesses. Try to find and use those problems as a starting point rather than language which might limit you to established ways of thinking.