Haha, sounds like the process was: "A: do you think it will pass - what if people start going away because of the fees? B: Don't worry, let's try it and we can

Haha, sounds like the process was: "A: do you think it will pass - what if people start going away because of the fees? B: Don't worry, let's try it and we can ask them if it's because of fees if they cancel. If people start churning, we turn it off for a bit, then back on in a couple of weeks - half of the chums won't even notice it!"