Either he's ignorant, or he thinks the target audience are morons. Either way, it's not good, but I think the second possibility would make him a bullshitter, a

Either he's ignorant, or he thinks the target audience are morons. Either way, it's not good, but I think the second possibility would make him a bullshitter, and that should not be allowed to go unanswered in civil discourse. The reason I say that is because the metaphor does not work. There are in fact airlines who do not charge baggage fees, there are in fact travelers who don't take baggage. In the case where there's a baggage fee and a traveler with baggage, paying the fee means you get to take your bag. You do get something for the fee, even if you don't like that the airline charges extra for it. Meanwhile, you get nothing for a resort free. If you refuse to pay, you're refusing the entire transaction. If this CEO is broadcasting bullshit, then he's a bullshitter. It'd be better if he's just ignorant about what he's saying, everyone's an idiot about something or other. But to be a bullshitter? That's bad for the brand to hire. Makes it stink. And I don't care to stay at a Marriott as much as I did before reading this.