I think you’re on to something when it comes to discovery, but if you have a known audience with a need/want to fill, driving down the cost of development opens

I think you’re on to something when it comes to discovery, but if you have a known audience with a need/want to fill, driving down the cost of development opens up the huge world of situated software [1], where the ROI rebalances itself to enable developers to add niche value again. [1] http://shirky.com/writings/herecomeseverybody/situated_software.html http://shirky.com/writings/herecomeseverybody/situated_softw...