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Even as a tech problem, the new UI puts less information on the screen and makes it harder to interact with. It's worse by every observable metric, and I can't
by imustbeevil 7y ago
Even as a tech problem, the new UI puts less information on the screen and makes it harder to interact with. It's worse by every observable metric, and I can't imagine they have successful A/B testing, because every other site on the internet that does a redesign (Facebook, Twitter, Youtube) commits to it, and Reddit has allowed users to stay on old reddit for like a year now.
The weirdest thing is that successful alternative reddit UIs exist, so all they would have to do is incorporate the features people are using alternative UIs for. They did virtually the opposite of that. This is exactly what Digg did, and the solution for Digg wasn't "allow people to use old Digg", it was "Everyone left and went to reddit".
- slig 7y agoThis time, though, Reddit doesn't have a suitable competitor and they know it. Power users will whine, but they don't have anywhere else to run.
- zzzcpan 7y ago> A/B testing Despite popular belief, A/B testing doesn't actually work for usability testing. So successful A/B testing usually means bad usability practices.
- acoard 7y agoCan you provide some evidence or reading on this? I understand A/B typically measures _conversions_, but couldn't you have quantifiable proxies for usability? For example, things like form abandonment and time-to-complete a task. To be clear, I'm not contesting the value of usability tests involving watching actual users. Our UX team does this with every release and it's invaluable. But I would think data from A/B testing would only help inform our decisions.
- cco 7y agoThe A/B testing would only be concerned with ad click through and time on site, by those metrics the redesign could be a success, I have no idea.