> If Elsevier was really providing no value, why don’t scientists simply submit their work elsewhere? Clearly scientists and universities don’t really care abou

> If Elsevier was really providing no value, why don’t scientists simply submit their work elsewhere? Clearly scientists and universities don’t really care about open access. If it was that important to them, they would just stop submitting content to non-open-access journals. The problem is coordination: everyone would like to stop, there would be a huge collective benefit if everyone stopped, but the first ones who stop will be penalized, so no one wants to be among the first. > Elsevier puts a lot of work into making their journals prestigious This gives the impression that the journals are prestigious thanks to Elsevier. In fact, what makes the journals prestigious is the hard work of paper authors and reviewers over the last decades, none of which were paid by Elsevier.