It's because the person behind the character is a man. I'm from the UK, it might be normal to occasionally say they when you don't know the name, gender and ha

It's because the person behind the character is a man. I'm from the UK, it might be normal to occasionally say they when you don't know the name, gender and have an image but I don't agree with others that the way this article is written isn't very stilted as a result. I think the wider debate has probably sailed. I remember the confusion at having to add a fourth gender (beyond M/F/other) to an input dropdown list on a system 10 years ago. It's probably a textarea now.