Guessing the editor went with a "latte factor" headline because it's evergreen bait. Nytimes has seemingly been putting out similar content / taglines to cnbc

Guessing the editor went with a "latte factor" headline because it's evergreen bait. Nytimes has seemingly been putting out similar content / taglines to cnbc lately. - David Bach evangelized it in the mid-2000's. - Ramit was using those lines at least back in 2010 "I'll show you how to earn more, too. Let others worry about saving $3 on lattes. I hope you'll be earning hundreds more -- or more -- each month." is a line from one of his emails. - Whoever is creating Suze Orman content keeps using it: https://twitter.com/CNBC/status/1137464817738952704 https://twitter.com/CNBC/status/1137464817738952704 I've seen it used as a headline for at least two decades (first time on some business school poster at UTexas), a bit after when starbucks late 90's expansion. Arguably since then coffee shops have had more 'business value' for some as laptop ownership became more common.