> fine... equivalent to... many acquisitions. It is an apples to oranges comparison. Acquisitions aren't easy and still cost a good amount of time for impleme

> fine... equivalent to... many acquisitions. It is an apples to oranges comparison. Acquisitions aren't easy and still cost a good amount of time for implementation. Paying a fine is easy. > repetion... would deplete... the cash reserves. This was deducted from their quarterly profits in their quarterly report. Not reserves. > netted the company multiple orders of magnitude less money than the fine cost them. Again apples to oranges comparison. Act has to be compared to the larger set of actions that netted profits. If a company runs 10 initiatives and gets fined for one, it should be compared to the returns on 10 initiatives. I want to scream this was a settlement. Not a fine. Facebook said we will pay 5B. FTC said fine. In other words, a bribe against the American people. Cambridge analytica is a result of Facebook behavior and not a result of decision making. Fb wanted advertisers to LEARN to use its platform before they had any idea on how to do that. And Many failed in the beginning. Had Fb not been more open with their product offerings, companies would never figure out how to utilize Fb. This was both reckless and necessary. This was calculated. Today profits dwarf the fine.