That's exactly backwards. Elsevier didn't create the high-prestige journals. They were originally published by universities and not-for-profit academic societi

That's exactly backwards. Elsevier didn't create the high-prestige journals. They were originally published by universities and not-for-profit academic societies. And became prestigious over time, in one way or another. Elsevier just bought them, and has been raising prices and bleeding them out.