The problem with that is if you optimize the design of the game to focus on the social and pare away content not applicable to social, the game rapidly flows th

The problem with that is if you optimize the design of the game to focus on the social and pare away content not applicable to social, the game rapidly flows thru a farmville like state on the way to simply being facebook-tindr-with-a-joystick. Meanwhile the players who wanted experiences and sandboxes and escapism are horribly disappointed. Instagram with an outerspace background theme? No thanks.