3 ms·

Please don't just do yearly subscriptions, I will rarely (if ever) sign up for a yearly subscription at first. If you do offer only yearly, make sure you also h

• loire280 16y ago
  For me, there isn't much difference in friction between a <$5/month subscription and a <$20/year subscription. Both fall below the impulse-buy threshold for an interesting-looking service. More than $20/year, however, and there has to be a compelling discount or a solid trial before I'll shell out for a whole year.
  • citricsquid 16y ago
    The price isn't really the issue, if I can spend $20 I can spend $50, it's the perceived value. To me spending $50 upfront without any guarantee I'll use the product is bad, whereas $5/m seems much better even if it works out more in the long run. I'd have no problem spending $20/m on a good product I like but I would have a problem spending $20/year on something I haven't tried, because I "feel" like I'm spending more and committing to a longer term with the product. Maybe that doesn't make sense, but the issue for me isn't the money but how I see the value.
• petercooper 16y ago
  I would also recommend not doing yearly subscriptions too, but as someone who was forced into doing such.. It's easier to bill and can result in more up-front revenue for your growing service BUT the psychological angle means billing monthly can make you more money (e.g. how $5/mo "feels" vs $50/year.. yet the former makes you more money), plus the angles `citricsquid` mentions.