Yes, I'm sure the ecig companies will stick to their principles and upstanding morals and not "finely tune" their products to maximum addiction. It would make t

Yes, I'm sure the ecig companies will stick to their principles and upstanding morals and not "finely tune" their products to maximum addiction. It would make them more profitable, sure, and that's the one measure we optimise for in capitalism, but I'm sure we can trust them to do the right thing.