Apple definitely controls the mind share of users and developers everywhere. Not because it's a luxury brand, per se, but because of the hard work by developers

Apple definitely controls the mind share of users and developers everywhere. Not because it's a luxury brand, per se, but because of the hard work by developers, engineers, scientists, and yes, even designers and artists. It’s not one thing (like “luxury”) it’s everything working together. This manifests itself by how everyone — even other device manufactures — compare all other smart phones to the iPhone.