It's not really the size of the fine compared to total annual revenue or size of the war chest that matters. The correct comparison is to the boost in revenue o

It's not really the size of the fine compared to total annual revenue or size of the war chest that matters. The correct comparison is to the boost in revenue over multiple years: Did the shady privacy practices increase Facebook's revenue by at least $5 billion over the past several years? If yes, the fine should have been bigger.