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The path to profitability seems to flow through lowering costs - especially depreciation: > Bird’s largest cost per ride is depreciation, or the decline in val
by apo 7y ago
The path to profitability seems to flow through lowering costs - especially depreciation:
> Bird’s largest cost per ride is depreciation, or the decline in value of its scooters. Depreciation, as calculated by the company, is a four-week trailing figure taking the total depreciation expense for that time and dividing it by the total number of rides, a person familiar with the matter said. Currently, that figure ranges from $0.94 to $1.17 per ride, or about a quarter of revenue for each ride, Bird says. ...
These numbers appear to apply to Bird Zero and Bird One, not the older scooters which presumably have even higher depreciations.
The article doesn't appear to break this down further, but it seems a big part of depreciation might be loss/theft/vandalism. That's unlikely to decline because better quality scooters are put into service. If anything, it seems the move to more robust (and expensive) platforms might make the scooters even more attractive to thieves.