The value in unlocking the 0.5-2mi trip distance makes sense, but the way you describe it seems like the biggest beneficiary is the hypothetical coffee shop tha

The value in unlocking the 0.5-2mi trip distance makes sense, but the way you describe it seems like the biggest beneficiary is the hypothetical coffee shop that is just a bit too long of a walk away -- they get the benefit of the increased business and customer base, while each individual rider gets only a marginally better coffee, at the cost of a Bird ride. Perhaps Bird should be looking at hooking up with these sorts of businesses as ways to increase the reach of their locations, either as a co-marketing effort or using the shops as a source of revenue (e.g., sharing value for each ride to & purchase at the shop)?