I see what you're saying, but the flip side is that in absolute terms rather than "revenue per unique user," over $30M a year is, well, over $30M a year. In 201

I see what you're saying, but the flip side is that in absolute terms rather than "revenue per unique user," over $30M a year is, well, over $30M a year. In 2016, Time Inc's net profit was under $20M a quarter -- that's not Time Magazine, that's the whole company. If you're in that position, bringing in another $7.5M a year for letting somebody put crappy ads at the bottom of your articles could be awfully tempting.