I didn't read it that way. I think he points out that sometimes you have to come up with a feature that wasn't in your original vision for the product in order

I didn't read it that way. I think he points out that sometimes you have to come up with a feature that wasn't in your original vision for the product in order to gain initial traction. I think it's a good thing to keep in mind - you don't have to gain traction solely through marketing effort.