> I don't know that this qualifies as unbelievable. This is just good marketing and spin. The image in that link is exploiting the fact that modern codecs speci

> I don't know that this qualifies as unbelievable. This is just good marketing and spin. The image in that link is exploiting the fact that modern codecs specify upsampling filters, so the HEVC half looks smoothly varying while JPEG can, per spec, only look pixelated when blown up like that. I think you're focusing on the background? I agree that they should have masked the background out, but if you look instead at the first yellow segment of the rear wing near the body, there is clearly more available detail in the HEVC side.