Amazon is a good cash business, but hard to build a brand on. Shopify is easier to build a brand on, but harder to make actual money on initially. If Shopify

Amazon is a good cash business, but hard to build a brand on. Shopify is easier to build a brand on, but harder to make actual money on initially. If Shopify turned us off tomorrow (they can), we’d be able to continue. If Amazon did, it’s game over on that platform.