Just because smartphones have a higher profit margin for companies, doesn't automatically mean that consumers will buy a smartphone, let alone will want one. I

Just because smartphones have a higher profit margin for companies, doesn't automatically mean that consumers will buy a smartphone, let alone will want one. If I ran an American cellular phone carrier, I would be remiss not to push my customers toward using phones with higher profit margins for me. If I needed to get customers to use smartphones by giving them away (with the realization that I would make the money back over the course of their contract), so be it. Consumers may want non-smartphones, but if their carriers are giving them incentives to buy smartphones, I am not sure that mandatory data plans will prevent them from succumbing.