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Just because smartphones have a higher profit margin for companies, doesn't automatically mean that consumers will buy a smartphone, let alone will want one. N
by Zev 16y ago
Just because smartphones have a higher profit margin for companies, doesn't automatically mean that consumers will buy a smartphone, let alone will want one.
Non-smartphones aren't going anywhere. Not until smartphones are given away for free and you can pick one up without being forced to add a data plan.
- thyrsus 16y agoThe cheapest data plan available to me is $180/yr. I've got wifi or better access any time I'm not driving, so I'm going to be annoyed if I'm forced to pay for something I'll rarely use.
- martey 16y agoJust because smartphones have a higher profit margin for companies, doesn't automatically mean that consumers will buy a smartphone, let alone will want one. If I ran an American cellular phone carrier, I would be remiss not to push my customers toward using phones with higher profit margins for me. If I needed to get customers to use smartphones by giving them away (with the realization that I would make the money back over the course of their contract), so be it. Consumers may want non-smartphones, but if their carriers are giving them incentives to buy smartphones, I am not sure that mandatory data plans will prevent them from succumbing.
- lukeschlather 16y agoI got my first cell phone in 2008 as a junior in college, recognizing that it was getting to be too difficult looking for internships relying on my landline. I didn't want anything fancy, so I just got the phone that came "free" with the plan. That phone had a camera and a basic Internet browser. Based on that, I'm pretty sure we'll be seeing smartphones offered at roughly the same subsidized price point as a dumbphone by 2012, and I'd actually call that a pretty conservative estimate; they could definitely show up in the first half of 2011. Giving someone a $100-200 phone with a 100mb data cap is nothing, provided you can upsell a reasonable number of them to a 1GB data cap by the end of their contract. I could also see data/text-only phones showing up with 250MB-1GB caps in the near future, possibly rolled in with some VOIP app that bills voice as data. (It's an accident of a minimally competitive marketplace with minimal regulation that we haven't seen these already.)
- evilduck 16y agoI've had a smartphone for about 4 years. I don't watch YouTube or stream Pandora daily, but it's my primary means of checking my email, and I browse websites on it daily, along with sending and receiving pictures every now and then. I average about 200-300mb/mo. If I could get a significantly cheaper rate in exchange for a 1gb cap, I'd probably do it.