Each time the ops team brought Twitter back up, they receive good beer. So it would also mean that each time Twitter goes down, they could expect to receive the

Each time the ops team brought Twitter back up, they receive good beer. So it would also mean that each time Twitter goes down, they could expect to receive the beer. Without idleword's actions, they would have an incentive (good beer) for having Twitter keep going down and not doing work to improve the stability.