I'm sure if you surveyed Shopify customers, many of them couldn't handle any of that, nor could they afford to pay for bespoke services to handle that. And the

I'm sure if you surveyed Shopify customers, many of them couldn't handle any of that, nor could they afford to pay for bespoke services to handle that. And there may be a split between the most successful and least successful customers of Shopify, but Shopify gets to make money off both.