I think the issue is that the market just didn't materialize, not dead as you say, but not nearly as big as it needed to become. I think of Make as part of the

I think the issue is that the market just didn't materialize, not dead as you say, but not nearly as big as it needed to become. I think of Make as part of the O'Reilly Media story. The MO there for the last 35 years is to jump on emerging trends. When that trend blows up, the business does really well. It's probably easiest to see by looking at O'Reilly's conference history. OSCON, Strata, Web 2.0 where all hits with long shelf lives. Where 2.0, ETel, etc were interesting trends that didn't get big enough. I was just leaving O'Reilly when Make was starting and the idea was that it might become the next Popular Mechanics. Make got traction, but not quite at the level where Maker projects were a normalized part of life. For all the comments saying 22 people was a lot of people, that's really not a very big company. However, I think it's still such a great community and I love that Dale is finding a way to make it work. The phrase "rightsizing" has such bad connotations, but it shouldn't. There's a size business that fits the actual size if the Maker community. If they get that "right" then everyone can be happy.