Well, to turn the question around, how much money are you personally willing to lose on a failed project? And how many times will you back a artist that has fai

Well, to turn the question around, how much money are you personally willing to lose on a failed project? And how many times will you back a artist that has failed? The natural human tendency is to only back 'all star' teams when it comes to such projects, or even when considering which OSS project to contribute to, or which startup to join, etc, etc. A 'winner' does more than just win, they create a positive energy that attracts people to their cause. While failure may be important for progress to happen, the key here is of course that progress must happen for the failure to be considered "good".