Do you think voters really care about that? To a huge number of them, $100K+ per year is a fantastic sum of money, and dammit, you need to pay your fair share.

Do you think voters really care about that? To a huge number of them, $100K+ per year is a fantastic sum of money, and dammit, you need to pay your fair share. You're "rich", after all! Or at least, rich _from where they're standing_. Trying to make arguments about cost of living aren't going to help one bit when it comes time for a politician's promises to be paid for.