You make some interesting points regarding the current exhibition business. Before, Hollywood had a monopoly over the cinemas. Between 70 to 90 per cent of tick

You make some interesting points regarding the current exhibition business. Before, Hollywood had a monopoly over the cinemas. Between 70 to 90 per cent of ticket sales would go to the studio of the film, hence the expensive food. But, when the industry switched to digital projectors, the studios offered the VPF (virtual print fee) where cinemas got to keep a big chunk of the ticket sales to offset the cost of the projectors. You could equip a 35mm film booth for as little as $7500 using old gear. Brand new was about $50,000 while digital projectors debuted at $100,000 and up. Now, the theatres are keeping more of the ticket sales (50-70%) and they're charging for all sorts of "innovations" or upgrades (3D, ultra giant screens, fake IMAX screens, Dolby Atmos sound). All in 20-year-old multiplexes from the late-90's/early-00's expansion boom. Did you have to pay a surcharge for stadium seating? Surround sound? Cupholders? No. I think the current cinema chains are ripe for disruption.