> ...time for new players to step up and > disrupt this market, but not if that means > a loss for businesses. That's the challenge. No, that's not th

> ...time for new players to step up and > disrupt this market, but not if that means > a loss for businesses. That's the challenge. No, that's not the challenge. We've sadly reached the point where "loss of business" is on the table for people who care about ethics. If the only way a newspaper can stay afloat is by displaying junk from taboola/outbrain, perhaps it's time for them to close-up shop? The "challenge" is to get more people to use adblockers, punish scammers ruthlessly, and demand that the journalism sites which are worth anything at all to screen the the ads they accept and perhaps even face consequences for displaying proven scammer ads.