3 ms·
> While the basic strategy isn’t new— Amazon.com Inc. was an online bookstore long before it became a tech industry powerhouse 25 years in and still not gettin
by huffmsa 7y ago
> While the basic strategy isn’t new— Amazon.com Inc. was an online bookstore long before it became a tech industry powerhouse
25 years in and still not getting it.
Amazon has always been and will always be in the business of cheap, scalable logistics. Not selling books. Not selling the cloud. Selling access to low cost scale.
- snowwrestler 7y agoThis is hindsight. When Amazon started, it was a pure e-commerce play. It later evolved into the company you describe. For example, they signed a bunch of exclusive supplier agreements for their store. Then, when they launched Marketplace, they got sued by some of those suppliers for breaking exclusivity. E-commerce success created the cashflow and in-house expertise that allowed Bezos to explore other markets. Some succeeded, like Marketplace and AWS. Some did not, like the A9 search engine and Fire phone.