UK ASA, is fairly toothless in general. Where they have leverage is with TV (which submit semi-voluntarily) or where the advertiser is regulated by another bod

UK ASA, is fairly toothless in general. Where they have leverage is with TV (which submit semi-voluntarily) or where the advertiser is regulated by another body, like financial services, pharmaceuticals or gambling. In these cases, the regulators can and do hand out fines based on ASA results. It seems like their website isn't displaying all the rulings though.