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Can't remember which one we used, but they're terrible for engagement as well - we had to pull a native campaign as we were seeing (if not ad fraud) then utterl

Can't remember which one we used, but they're terrible for engagement as well - we had to pull a native campaign as we were seeing (if not ad fraud) then utterly awful engagement rates. Average under a second time on page, lots of useless sites in the referral list, lots of "clicks". I'm guessing publishers love them as they seem to get people to click on the ads, but eventually any reputable advertisers will wise up and get out of there.

dalbasal 7y ago
It's a fast narrowing funnel. Lots of advertisers try it. It works well for very few. The few campaigns that work well scale massively. That's why ads are so repetitive for users. "Advertiser" is also an overstatement as this article explains. Most are doing as arbitrage.